In its recent 2020 Report, The New York Times analyzed the state of its newsroom in the rapidly evolving digital space. “Our journalism must change to match, and anticipate, the habits, needs and desires of our readers, present and future,” the company wrote.Become  more visual.

Brands, entrepreneurs, and publishers have all called social media “The Great Equalizer” because of its ability to put big businesses and small on equal footing — and for good reason. When you look at how much it costs to market on social media and the number of people required execute the task, it becomes clear that social media marketing gives companies of all kinds an opportunity to reach and connect with their audience.

Social media is more than just a marketing avenue and means of engagement with your customers. It’s a way to listen and learn about how your customers truly feel about your company, and to use that information to build a strong community around your brand.

In 2015, single-malt scotch brand The Balvenie created Raw Craft, a series of travelogue-style short videos starring Anthony Bourdain, in which the famous chef and TV host interviews skilled artisans from around the world. Brand-strategy expert Andrew Cagan points out that this video is not your average advertisement for whisky.

When searching for leads to buy your products or services, you want to find those companies who have a problem for which you have the solution. How do you go about finding those companies and how do you find the level of contacts you need from within the companies?

Using strategically selected images has been proven to grow views and boost conversion rates. It shouldn’t come as a surprise that viewers are 80% more likely to consume your content if it contains engaging visuals.

When it comes to marketing your small business, few other channels are more effective — in terms of time and money — than social media. But surprisingly, only 32 percent of small businesses say they invest seriously in a social media marketing stats.

It’s always satisfying to put your company’s message out on social media and see that it’s being engaged with, shared, and amplified. But if you’re like many other small- to medium-sized businesses, getting a sense of how successful your social media marketing efforts are can be a major challenge.