Designed and developed the “Attend and Prosper” marketing campaign for the 26th National Space Symposium – the Space Foundation’s largest and most prestigious gathering of space industry professionals, anywhere in the world. The multi-faceted campaign included development of a strategic marketing plan, Web site design and management, multimedia presentation, customer database management, advertising campaign, direct mail campaign, HTML e-mail promotions, social media strategy, event collateral, stage design and event center branding, and a comprehensive online marketing campaign.
The marketing campaign exceeded all attendance and revenue records and the new Cyber 1.0 Initiative program – topped the previous year’s mark by over 900%. All told, almost 9,000 people from 20 nations participated in the 26th National Space Symposium. The campaign generated over $4.1 million in sales – making it the most successful event in the 26-year history of the Space Foundation.