Colorado Community College Sysytem

The Colorado Community College System comprises the state’s largest system of higher education, with 13 colleges across Colorado serving approximately 144,000 students annually.

CASE STUDY

Designed and developed the “Follow Me” marketing campaign which was the single most effective enrollment campaign in the history of the Colorado Community College System; the states largest institution of higher education, serving more than 115,000 students at 13 community colleges state-wide. The campaign included development of a strategic marketing plan, radio, direct mail, bus advertising, new Web site, online advertising, posters and marketing collateral.

RESULTS: The marketing campaign along with the efforts of the college’s marketing directors increased enrollment by 38%, equivalent to a $109 million enrollment revenue increase. The total number of visitors to ColoradoCommunityColleges.com including unique visitors increased from 341 visits to 10,745 daily visits within 4 months.

 

CAMPAIGN INCLUDES:

WEBSITE | DIGITAL MARKETING | BRANDING STRATEGY | ADVERTISING | PRINT | RADIO

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