CLIENTS: Denver International Airport/Colorado Ski Country USA
Developed an international branding campaign that targeted three international markets—The United Kingdom, Germany and South Korea. It showed how a “result-driven” approach ensured a consistent brand message and quality of production across all media. Campaign including marketing collateral targeted for the United Kingdom, Germany and South Korea and advertising campaigns for the following publications: Bunte, Die Welt, Condé Nast Traveler, Financial Times, GEO Saison, Media International, Telegraph, and The London Times. Published, designed and developed the International Travel Agent Guide for Colorado Ski Country USA—a publication that targeted travel agents throughout the world to promote tourism to the State of Colorado.
“The World’s Premier Ski Destination” campaign significantly increased brand recognition in these international markets and strengthened Colorado’s image as a premier tourist destination. The second year the publication was produced—handled all phases of the publishing, including production, marketing and ad sales. Successfully increased Colorado Ski Country USA’s revenue by more than 120% over the first year.